1. Introduction.

Welcome to ATV Shopen, your premier destination for all things related to jet skis, ATVs, and a wide range of water sports accessories. As a proud registered BRP reseller, we are committed to providing top-quality products and services. This privacy policy outlines how we handle the personal information you share with us in the course of doing business.

ATV Shopen (”we,” ”our,” or ”us”) is committed to protecting your privacy and complying with applicable data protection laws, including the General Data Protection Regulation (GDPR) in Sweden and the rest of the EU. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website, use our services, or communicate with us.

2. Personal Information We Collect.

2.1 Information Needed to Use Our Services

We may collect personal information about you when you make use of our website or contact points. Without it, we may not be able to provide all the services requested. This information may include:

• Visits, Page Views, Unique Visitor. The number of single browsing sessions by your visit to our site, how many requests you make to the site, and whether you have visited the site before. This information is however anonymous.
• Traffic Sources. To analyze our marketing efficiency, we track which source you used to get to our site, such as social media (Facebook, LinkedIn, Instagram, etc), email, referral, and direct search.
• Client Communication. We collect and process personal data when you communicate with us, such as your name, email address, and any additional information you provide voluntarily. We use this data to respond to your inquiries, provide requested services, quotes, and maintain client records.

2.2 Information You Choose to Give Us.

You can choose to provide us with additional personal information. This information may include:

• Contact, Personal and Professional Information. Such as your first name, last name, phone number, email address, company, budget, personal number, bank statements, bank card details, bank account numbers, vehicle or machine history and other information that you submit, some of which will depend on what is provided and what services you will make use of.
• Insurance and bank loans: ATV Shopen is affiliated and works with Wasa Kredit, Svedia, and Alandia. Information such as personal numbers, contact details, full names, etc. could be shared on these platforms to determine your credit rating for insurance or loan purposes. This information is not saved by ATV Shopen and will only be shared to the above websites upon request of you. “Further Sharing and Disclosure” (Section 5).
• Other Information. Such as when you fill in a form, purchase a product from our platform, add information to your email or our webpage, respond to surveys, post to community forums, participate in promotions, communicate with ATV Shopen Support and other Members, provide your address and/or geolocation, or share your experience with us.

2.3 Analytics

2.3.1 Google Analytics

• Our website DOES NOT use Google Analytics.

2.3.2 WordPress

• At ATV Shopen, we utilize WordPress for hosting our website. As a user of our site, it’s important for you to be aware that your data may be subject to the privacy practices of WordPress.
• We encourage you to review the WordPress Privacy Policy for a comprehensive understanding of how WordPress handles your data. This can provide insight into the types of information that may be collected and processed by WordPress as a part of our website hosting arrangement. Follow the link for WordPress’ privacy policy https://wordpress.org/about/privacy/

2.3.3 Analytics and Plug-ins

Currently, our website does not employ any plug-ins that collect analytics or detailed information about our users. We prioritize your privacy and aim to keep our data collection minimal and transparent.

2.3.4 Future Updates

Please be aware that our use of tools and plug-ins may evolve over time to enhance our website’s functionality. Should we decide to implement any plug-ins or tools that affect data collection, we will update our privacy policy accordingly.

We recommend that you periodically review our privacy policy for any such updates to stay informed about how we are protecting your information.

2.3.5 Commitment to Transparency

Our commitment is to maintain transparency about the tools and practices we use on our website. If you have any questions or concerns regarding the use of our data practices, please feel free to contact us.

3. Legal Basis for Processing.

Sub-Section	Legal Bases	Data Categories Used
Provide, improve, and develop the ATV Shopen Platform.	We process this personal information for these purposes given our legitimate interest in improving AVT Shopen platforms and our customers’ experience with it, and where it is necessary for the adequate performance of the contract with you.	For these purposes, we use the information described in the following sections of the Privacy Policy: · Information needed to use ATV Shopen platform · Information you choose to give us · Information Automatically Collected by using the ATV Shopen platform · Personal Information We Collect from Third Parties
Create and maintain a trusted and safer environment.	We process this personal information for these purposes given our legitimate interest in protecting ATV Shopen and our customers, to verify your identity for safety and security purposes, to measure the adequate performance of our   contract with you, to comply with applicable legal obligations, and for the   protection of your or another person’s vital interests.	For these   purposes, we use the information described in the following sections of the  Privacy Policy: · Information needed to use the ATV Shopen platform · Information you choose to give us · Information Automatically Collected by Using the ATV Shopen Platform · Personal Information We Collect from Third Parties
Provide, personalize, measure, and improve our advertising and marketing.	We will process this personal information with your consent or based on our legitimate interest in undertaking marketing activities to offer you products or services that may be of interest to you.	For these purposes, we use the information described in the following sections of the Privacy Policy: · Information needed to use the ATV Shopen platform · Information you choose to give us · Information Automatically Collected by Using the ATV Shopen platform · Personal Information We Collect from Third Parties
Link third-party accounts, third-party partners, and integrations.	We process personal information from and for linked third-party accounts, third-party partners, and integrations to the extent necessary to ensure the adequate performance of our contract with you, or to ensure that we comply with applicable laws, or with your consent and legal obligations.	For these purposes, we use the information described in the following sections of the Privacy Policy: · Information needed to use the ATV Shopen platform · Information you choose to give us · Information Automatically Collected by Using the ATV Shopen Platform · Personal Information We Collect from Third Parties

We process personal data based on one or more of the following legal bases:

• Your consent, when you voluntarily provide us with your information.
• The necessity of processing for the performance of a contract with you.
• Compliance with legal obligations.
• Legitimate interests pursued by us or a third party, provided that your interests and fundamental rights do not override those interests.
• If we agree to a specific service, we will use your information to execute these services for you.

4. How We Use the Information We Collect.

We use your personal information for various purposes, including:

• Providing and improving our services.
• Communicating with you.
• Complying with legal obligations.
• Protecting our legal rights and interests.
• Contractual obligations

4.1 Provide, Improve, and Develop the ATV Shopen Platform. We may process this information to:

• enable you to access the ATV Shopen Platform and make purchases,
• enable you to communicate with us,
• process your request,
• process your purchase,
• perform analytics, debug, and conduct research,
• provide customer service training,
• send you messages, and updates,
• personalize and customize your experience based on your interactions with the ATV Shopen Platform, your purchase history, your profile information and preferences, and
• enable your use of our business for ATV Shopen services.

If you provide us with your contacts’ information, such as your co-workers, employees, family members or friends, we may process this information to: (i) facilitate your referrals, (ii) share your vehicle, order and service details, (iii) facilitate your requests or for any other purpose you authorize.

4.2 Create and Maintain a Trusted and Safer Environment. We may process this information to:

• detect and prevent fraud, and spam,
• conduct fraud prevention, security investigations, and risk assessments,
• verify or authenticate information provided by you,
• conduct checks against databases and other information sources,
• comply with our legal obligations and members of the public,
• enforce our agreements with third parties,
• comply with law, respond to legal requests, prevent harm, and protect our and your rights
• assess or evaluate your interactions with the ATV Shopen and information obtained from third parties
• Register and provide necessary information to third parties.

4.3 Provide, Personalize, Measure, and Improve our Advertising and Marketing. We may process this information to:

• send you promotional messages, marketing, advertising, and other information based on your preferences and social media advertising through social media platforms,
• personalize, measure, and improve our advertising,
• administer referral programs, rewards, surveys, contests, or other promotional activities or events sponsored or managed by ATV Shopen or its third-party partners,
• analyze characteristics and preferences to send you promotional messages, marketing, advertising, and other information that we think might be of interest to you,
• invite you to events and relevant opportunities, and 
• send, with your consent, promotional messages, marketing, advertising, and other information that may be of interest to you based on your preferences.

5. Sharing and Disclosure.

We do not sell, rent, or trade your data to third parties for marketing purposes. We may share your information with:

• Service providers and partners necessary to provide our services. These service providers include, but are not limited to:
  1. Loans: Wasa Kredit
  2. Insurance: Alandia
  3. Insurance: Svedea
  4. Order Placement and Warranty: BRP
  5. In-store payments: Nets
  6. Program: Verendus
  7. Online payments: Klarna
• Legal and regulatory authorities, when required by law:
  1. Registration of vehicle/machine: Bilvision

Please see below the relevant privacy policies of the above-mentioned companies:

1. Wasa Kredit: https://www.wasakredit.se/om-oss/om-wasa-kredit/trygg-kund/personuppgifter/
2. Alandia:https://alandia.se/om-alandia/juridisk-information/personuppgiftspolicy/
3. Svedea: https://www.svedea.se/om-svedea/hantering-av-personuppgifter-gdpr
4. BRP: https://www.brp-world.com/az/az/privacy-policy.html
5. NETS: https://www.nets.eu/GDPR/Pages/Privacy-notice-for-nets.aspx
6. Klarna: https://www.klarna.com/se/dataskydd/
7. Bilvison: Should you require information on how Bilvision deals with your personal data please contact them on support@bilvision.se.

5.1 Sharing With Your Consent or at Your Direction.

Where you provide consent, we share your information as described at the time of consent, such as when visiting our website, completing a contact form, email, loan request, insurance request, registration, or participating in promotional activities by ATV Shopen or third parties.

5.2 Complying with Law, Responding to Legal Requests, Preventing Harm, and Protecting our Rights

We may disclose your information to courts, law enforcement, governmental or public authorities, tax authorities, authorized third parties, or other Members, if and to the extent we are required or permitted to do so by law or where disclosure is reasonably necessary to: (i) comply with our legal obligations, (ii) comply with a valid legal request (such as a subpoena, court order, insurance matter or theft) or to respond to claims asserted against ATV Shopen, (iii) respond to a valid legal request relating to a criminal investigation to address alleged or suspected illegal activity or to respond to or address any other activity that may expose us, you, or any other of our customers to legal or regulatory liability, (iv) enforce and administer our agreements with customers, or (v) protect the rights, property or personal safety of ATV Shopen, its employees, its customers, or members of the public. 

Where appropriate, we may notify customers about legal requests unless: (i) providing notice is prohibited by the legal process itself, by court order we receive, or by applicable law, or (ii) we believe that providing notice would be futile, ineffective, create a risk of injury or bodily harm to an individual or group, or create or increase a risk of fraud upon or harm to ATV Shopen, our customers, or expose ATV Shopen to a claim of obstruction of justice.

Where legally required or permissible according to applicable law, we may disclose customers’ information to tax authorities or other governmental agencies for determination of proper compliance with relevant tax obligations, registration, or others. Relevant tax obligations include ATV Shopen’s tax obligations on its service and sales fees and customers’ tax obligations. Information that may be disclosed includes but is not limited to, customers’ and companies’ names, addresses, tax/business identification number(s), identification numbers, and/or contact information, transaction dates, and amounts, to the extent any of this information is known by ATV Shopen.

Sub-Section	Legal Bases	Data Categories Used
Complying with the Law, Responding to Legal Requests, Preventing Harm, and Protecting our Rights.	These disclosures may be necessary to comply with our legal obligations, for the protection of a person’s vital interests, for reasons of public interest, to assist governmental authorities in crime resolution or prevention or for ATV Shopen or a third party’s legitimate interest in keeping ATV Shopen secure and trustworthy, preventing a breach of the law, harm or crime, enforcing or defending legal rights, claims, or obligations, facilitating the collection of taxes and prevention of tax fraud or preventing loss or damage.	For these purposes, we use the information described in the following sections of the Privacy Policy: · Information needed to use the ATV Shopen Platform and services · Information you choose to give us · Information Automatically Collected by Using the ATV Shopen Platform or services ·  Personal Information We Collect from Third Parties

• Service Providers

We share personal information with affiliated and unaffiliated service providers (including their service providers) to help us run our business and for their compliance purposes, including those that help us: (i) verify your identity or authenticate your identification documents, (ii) check information against public databases, obtain vehicle or other registration details (iii) conduct background checks, fraud prevention, security investigations, and risk assessments, (iv) perform product development, maintenance, and debugging, (v) allow the provision of the ATV Shopen Services and Sales through third-party platforms and software tools, (vi) provide customer service or advertising, or (vii) offer additional services you select. These providers are contractually bound to protect your personal information and have access to your personal information to perform these tasks.

• Service providers and partners necessary to provide our services. These service providers include, but are not limited to:
  1. Loans: Wasa Kredit
  2. Insurance: Alandia
  3. Insurance: Svedia
  4. Order Placement and Warranty: BRP
  5. In-store payments: Nets
  6. Online payments: Klarna
  7. Program: Verendus
  8. Email: Webbfabriken
• Legal and regulatory authorities, when required by law:
  1. Registration of vehicle and or machine: Bilvision

5.5 Business Transfers.

If ATV Shopen undertakes or is involved in any merger, acquisition, reorganization, sale of assets, bankruptcy, or insolvency event, then we may sell, transfer, or share some or all of our assets, including your information in connection with such transaction or in contemplation of such transaction (e.g., due diligence). In this event, we will notify you before your personal information is transferred and becomes subject to a different privacy policy.

6. International Data Transfers.

While ATV Shopen is based in the EU, we utilize third-party services such as WordPress for website hosting, Webbfabriken for email communication (Based in Sweden, please contact them should you have further questions regarding servers’ locations), which may involve transferring your data outside the EU. These services ensure that they comply with GDPR requirements.

For more details on how WordPress handles your data in compliance with GDPR, please refer to WordPress’ https://wordpress.org/about/privacy/ and Webbfabrikens Privacy Policy https://www.webbfabriken.com/integritetspolicy/ . We are committed to protecting your data and will always handle these transfers in line with GDPR.

7. Your Rights

You benefit from rights according to GDPR regulations. While some of these rights apply generally, certain rights apply only in certain limited cases. We may ask you to verify your identity and request before taking further action on your request.

Under GDPR, you have the following rights:

• Access to your personal data.
• Rectification of inaccurate data.
• Erasure of your data (”right to be forgotten”).
• Restriction of processing.
• Data portability.
• Object to processing.
• Withdraw consent (if processing is based on consent).

7.2 Rectification

You have the right to ask us to correct inaccurate or incomplete personal information about you.

7.3 Erasure

We generally retain your personal information for as long as is necessary for the performance of the contract between you and us, to comply with our legal obligations, and as permitted by applicable law.

You have the right to ask us to delete your personal information, subject to certain limitations and restrictions. Please note that if you request the erasure of your personal information:

• We may retain personal information as necessary for our legitimate business interests, such as prevention of money laundering, fraud detection and prevention, theft and enhancing safety.
• We may retain and use your personal information to the extent necessary to comply with our legal obligations. For example, ATV Shopen may keep your information for tax, legal reporting, legal registration, service records and auditing obligations.
• Information you have shared with others (e.g., Reviews, forum postings) may continue to be publicly visible on ATV Shopens’ social media accounts, even after your information is deleted from our data systems. 

7.5 Restriction of Processing

You have the right to limit how we use your personal information, in particular where (i) you contest the accuracy of your personal information, (ii) the processing is unlawful and you oppose the erasure of your personal information, (iii) we no longer need your personal information for the processing, but you require the personal information for the establishment, exercise, or defense of legal claims or (iv) you have objected to the processing under Section 6.6 (below) and pending the verification whether the legitimate grounds of ATV Shopen override your own.

7.6 Objection to Processing

You have the right to object to the processing of your personal information based on grounds specific to your situation if such processing is for direct marketing or is for a purpose based on a legitimate interest or public interest. If you object to processing based on legitimate or public interests, we will no longer process your personal information for these purposes unless we have compelling legitimate grounds for such processing or where the processing is otherwise required for the establishment, exercise, or defense of legal claims.

Where your personal information is processed for direct marketing purposes, you may, at any time, ATV Shopen to cease processing your data for these direct marketing purposes by sending an e-mail to info@atvshopen.se.

7.7 Lodging Complaints

You have the right to lodge complaints about our data processing activities by filing a complaint with our Data Protection Officer who can be reached by info@gdprsweden.se or https://www.gdprsweden.com/  or with your local supervisory authority or our lead supervisory authority, IMY (https://www.imy.se/ ), alternatively by using the below email address.

To exercise your rights, please contact us at info@atvshopen.se.

8. Data Security.

We implement reasonable security measures to protect your data from unauthorized access, disclosure, alteration, or destruction. However, no method of data transmission over the Internet or electronic storage is entirely secure. We cannot guarantee the absolute security of your data, but have taken extensive measures to ensure the safety of your data.

9. Data Retention.

We retain personal information for as long as needed or as permitted in light of the purpose(s) for which it was obtained and consistent with applicable law. The criteria used to determine our retention periods include:

• the length of time we have an ongoing relationship with you,
• whether there is a legal obligation to which we are subject (for example, certain laws, such as anti-money laundering and fraud requirements) require us to keep records of your transactions for a certain period before we can delete them); and/or
• whether retention is advisable in light of our legal position or to protect the safety of individuals (such as regarding applicable statutes of limitations, litigation, or regulatory investigations).
• the necessity of retaining information for ongoing communication, invoicing, and maintaining accurate business records.
• Warrantee records.
• Workshop records.

Accordingly, your data will be retained until you inform us to remove your data from our system. This allows us to manage our relationship effectively, ensure financial accuracy, maintain warrantee and accurate workshop records, and comply with legal record-keeping requirements.

In the event that you inform us that you do not wish for us to retain your data, your data will be kept for a period of one year, to comply with relevant regulations.

10. Your Right to Erasure.

We recognize and respect your right to have your personal data deleted. Under GDPR, you are entitled to request the erasure of your personal data once it is no longer necessary for the purposes for which it was collected, and if there are no other legal grounds or legitimate business needs for retaining it.

If you wish to have your personal data erased after the fulfillment of our contractual obligations and the completion of all related activities, you may submit a formal request for data erasure. Upon receiving your request, we will assess it in accordance with GDPR requirements and our legal obligations. If applicable, your data will be securely and effectively erased from our systems, barring any legal or regulatory reasons that may require us to retain certain information.

Please note that the erasure of your data may impact our ability to provide ongoing or future services to you, as certain necessary information will no longer be available to us.

To request data erasure or if you have any inquiries regarding our data retention and erasure policy, please contact us at info@atvshopen.se.

11. Cookie Notice.

Our website does not make use of non-essential cookies currently. However, when utilizing our third-party payment processor, you may be redirected to a site that does use cookies. Please be aware that our cookie policy may change over time. We recommend reviewing our Privacy Policy periodically for any updates.

12. Changes to this Privacy Policy.

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal reasons. Please review this policy periodically.

We reserve the right to modify this Privacy Policy at any time in accordance with applicable law. If we do so, we will post the revised Privacy Policy and update the “Last Updated” date at the top. If you disagree with the revised Privacy Policy, you can cancel your account with ATV Shopen. If you do not cancel your account 30 days after the date the revised Privacy Policy becomes effective, your continued access to or use of the ATV Shopens Platform or use of its services, you will be subject to the revised Privacy Policy.

13. Contact Us.

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us at info@atvshopen.se.

Written by gdprsweden.com.